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WhatsApp WhatsApp Business Official API · Meta Business Partner

Bring your business to the conversation your customers already use

Activate the WhatsApp Business Official API with LiveConnect: support, sell and automate with multiple agents, chatbots and AI — all from one omnichannel platform.

WhatsApp · Instagram · Messenger · Telegram · Email · Web chat
TA
Tienda Aurora
online
Hi 👋 Do you have the Aurora bag in sand color?
10:24
Yes! It’s available 🟢. Price: $189,000 with free shipping. Want me to send the payment link?
10:24 ✓✓
Perfect, I’ll take it 🙌
10:25
Secure payment · $189,000
pay.tiendaaurora.co
Here you go 👆 I’ll confirm as soon as it clears.
10:25 ✓✓
⚡ Automated reply · LiveConnect chatbot
Verified account
Official API
Multi-agent
One number, whole team
Everything you need to chat and sell
Chatbots + AI Campaigns Tickets API & integrations Analytics
Fundamentals

What is WhatsApp Business and the Official API?

There are two ways to use WhatsApp for your business. Understanding the difference is key to choosing the one that will grow your operation without limits.

WhatsApp Business App (QR)

The free app, built for small businesses. It connects by scanning a QR code from one phone.

Business profiles and basic catalog
One device, few agents at a time
No advanced automation or integrations
Recommended for companies
WhatsApp

Official API · WhatsApp Business Platform

Meta’s official platform for businesses. Built to serve at scale, with verification, automation and integrations — the engine behind LiveConnect.

Multiple agents on the same number
Chatbots, AI, campaigns and payment links
Verified account and integration with your systems
Why the Official API

The benefits only the Official API gives you

Multi-agent support

Your whole team works from a single number, with assignment, transfers and traceability.

Chatbots and AI 24/7

Automate FAQs, qualify leads and reply instantly, at any time.

Verified account

Build trust with your verified business name and the official WhatsApp check.

Campaigns and broadcasts

Re-engage customers, send promos and reminders with approved templates and segmentation.

Integrations and API

Connect your CRM, ERP, eCommerce and internal flows. Webhooks, payment links and LC credits.

Analytics and control

Measure response times, conversion, agent load and campaigns — decisions with data.

Comparison

QR vs. Official API

Both use WhatsApp. The difference is how much your operation can grow.

Capability
QR connection
API Oficial
Simultaneous agents
Limited
Unlimited by plan
Chatbots and AI
Official verified account
Campaigns and broadcasts
At risk
Integrations (CRM, ERP, API)
Stability and compliance
Ban risk
Official backing
Use cases by vertical

One conversation, every industry

Every sector has repetitive conversations and lost sales. LiveConnect turns them into measurable processes.

Retail & commerce

Answer price and stock, show catalog and close with a payment link without leaving the chat.

eCommerce

Guide the hesitant buyer, recover carts and handle post-sale over WhatsApp.

Restaurants & delivery

Take orders and reservations with bots at peak hours and confirm with automatic payment.

Health & aesthetics

Book appointments, send reminders and reduce no-shows with orderly follow-up.

Education

Handle admissions and enrollment without losing applicants to slow replies.

Real estate

Qualify prospects, assign agents and follow up to the visit or the close.

Automotive

Unite sales, service and parts into a single conversational operation.

Travel & hospitality

Quote, book and support the experience — replying first wins the booking.

Finance & insurance

Organize requests with traceability, tickets and renewal reminders.

Also: logistics, hardware, agro, beauty, contact center, government and more. Tell us your industry
META BUSINESS PARTNER

Why activate the API with LiveConnect

As a Meta Business Partner, we don’t just give you the platform: we support you from activation until your operation runs.

Guided activation

Account verification and API setup, with no technical friction.

Real onboarding

We configure bots, teams and flows to fit your operation in the first days.

Support in your language

Close, human support — not a ticket no one answers.

Our own platform

LiveConnect is our platform: evolution, integrations and best practices included.

Plans & pricing

A plan for every stage

Prices in USD / month. WhatsApp Official API messaging cost is billed separately by Meta based on usage.

On the annual plan you save 20%.

Mini

Billed annually

$36USD/mo

One payment of $432 USDYou save $108 per year

Start my free trial
  • 3 Chatbots
  • 3 Users
  • 300 Conversations
  • 1 WhatsApp line
  • 1 Facebook connection
  • 1 Instagram connection
  • 1 Telegram connection (BotFather)
  • 1 LiveChat for websites
  • 3 GB of storage
  • Mobile app

Basic

Billed annually

$48USD/mo

One payment of $576 USDYou save $144 per year

Start my free trial
  • 5 Chatbots
  • 5 Users
  • 600 Conversations
  • 1 WhatsApp line
  • 1 Facebook channel
  • 1 Instagram channel
  • 1 Telegram connection (BotFather)
  • 1 LiveChat for websites
  • 5 GB of storage
  • Unlimited contacts
Most chosen

Standard

Billed annually

$71USD/mo

One payment of $852 USDYou save $216 per year

Start my free trial
  • 20 Chatbots
  • 10 Users
  • 2,000 Conversations
  • 100 AI conversations
  • 1 WhatsApp line
  • 1 Instagram connection
  • 2 Facebook channels
  • 1 Telegram connection (BotFather)
  • 3 LiveChat for websites
  • 10 GB of storage

Professional

Billed annually

$127USD/mo

One payment of $1,524 USDYou save $384 per year

Start my free trial
  • 50 Chatbots
  • 50 Users
  • 3,000 Conversations
  • 500 AI conversations
  • 1 WhatsApp line
  • 1 Instagram connection
  • 3 Facebook channels
  • 1 Telegram connection (BotFather)
  • 5 LiveChat for websites
  • 20 GB of storage

Enterprise

Billed annually

$479USD/mo

One payment of $5,748 USDYou save $1,440 per year

Start my free trial
  • Unlimited chatbots
  • 100 Users
  • 15,000 Conversations
  • 1,500 AI conversations
  • 6 WhatsApp lines
  • 3 Instagram connections
  • 5 Facebook channels
  • 2 Telegram connection (BotFather)
  • 5 LiveChat for websites
  • 50 LC Credits (AI, CRM, integrations)
Not sure which to choose? We’ll run a quick diagnostic with you. Talk to an expert →
FAQ

We answer your questions

What is the WhatsApp Business Official API?

It’s Meta’s official platform (WhatsApp Business Platform) that lets companies serve at scale: multiple agents on one number, chatbots, AI, campaigns, verified account and integrations with your systems.

Do I need the API or is the QR connection enough?

If you’re a small team with low volume, QR may be enough. If you need several agents, automation, campaigns, verification or integrations, the Official API is the way. We help you decide based on your operation.

Is LiveConnect a Meta Business Partner?

Yes. We are a Meta Business Partner, which means we activate and support the WhatsApp Business Official API in an authorized way, with best practices and close support.

Can I use several agents with one number?

Yes. With LiveConnect and the Official API, your whole team works from the same WhatsApp line, with conversation assignment, transfers, labels and history.

Do the prices include WhatsApp messaging cost?

Plans cover the LiveConnect platform. The Official API conversation cost is set by Meta based on message type and volume. In the diagnostic we explain how to estimate it.

How long does activation take?

It depends on your company verification and having the number available. Our team guides you through each step to go live as soon as possible.

Start today

Activate WhatsApp Business API with a partner who supports you

Tell us about your operation and we’ll help you choose the plan and get everything running.

On the Official API by WhatsApp